Media Relations Procedures

Procedure Section: 
College Administration
Effective: 
Thursday, March 6, 2014
Last Revised: 
Thursday, July 19, 2018
Procedure: 

Contact with media for publicizing and/or advertising information about the College and its programs and activities is the responsibility of the Public Relations (PR) Office. Faculty and staff are requested not to contact the media independently.  Faculty and staff may work with the Chief Communications and Legislative Affairs Officer to gain media exposure.

Faculty and staff are encouraged to regularly submit announcements and information about newsworthy projects, students, programs, events or activities involving the College for both news and feature articles.

Requests for media coverage should be submitted to the Director of Strategic Communications as far in advance of the date needed as possible – a minimum of three weeks is recommended to determine the information’s news value and treatment and to review, prepare and disseminate the information to the media in an appropriate timeframe.  For requests of a complex nature, an email should be sent to the Director of Strategic Communications. A phone call will suffice for more simple requests.

Questions regarding the status of a news story should be directed to the Director of Strategic Communications rather than the media.

Procedure Code: 
PRCADM214